DTBAC Announces 2nd Annual "Ultimate NFR Experience"

DTBAC Announces 2nd Annual "Ultimate NFR Experience"

We are so proud to announce our 2nd Annual "Ultimate NFR Experience" during this year's National Finals Rodeo on December 9th and 10th, 2023!

As an organization, we are dedicated to providing unique opportunities for the next generation of cowboys and cowgirls to immerse themselves in the Western lifestyle. This year, we are excited to not only host two special elementary-aged Title One school students, but we are adding a SECOND DAY, a day dedicated to the cowgirls. 

What is the Ultimate NFR Experience?

The Ultimate NFR Experience is a one-of-a-kind opportunity for young students to explore the exciting world of rodeo and experience the magic of the National Finals Rodeo. This immersive program aims to provide a memorable and educational experience for children who may not have had the chance to be exposed to the western lifestyle before.

Both days of the Ultimate NFR Experience are designed to give these three students a once-in-a-lifetime opportunity to explore the world of rodeo. Our curated itinerary includes a range of Western activities that will introduce them to the thrilling atmosphere of the National Finals Rodeo (NFR) and of course, provide them with unforgettable memories.

This experience is special because we are partnering with a Title One school to give a deserving student the opportunity of a lifetime. Title One schools serve a high percentage of students from low-income families, and we believe that every child deserves a chance to shine. By providing this unique styling experience, we hope to inspire and empower the next generation of cowgirls.

Day 1: A Cowboy Christmas Adventure


We are taking two Title One elementary school students on a Cowboy Christmas shopping spree! They will visit various western booths, try on cowboy gear, and learn about the significance of each piece. This will help them appreciate the western way of life and discover the values of hard work, determination, and respect.

After a day filled with shopping and immersing themselves in the western lifestyle, our young adventurers will be ready to gear up for the main event – the National Finals Rodeo performance. They will have the opportunity to choose their very own cowboy gear, including hats, boots, and belts, to wear to the rodeo.

Equipped with their new cowboy attire, these students will not only look the part but also feel like true cowboys and cowgirls as they cheer on their favorite rodeo stars at the National Finals Rodeo. It will be an experience they will never forget.


  • Cowboy Christmas shopping experience to find cowboy and cowgirl gear including picking out a brand new pair of Roper Cowboy Boots with PRCA Rodeo Clown JJ Harrison!
  • Attend the Jr. World Finals to watch children their age compete in the arena
    • This event showcases the incredible talent of young cowboys and cowgirls from around the world. The students will have the opportunity to witness their skills and dedication firsthand, gaining a deeper appreciation for the sport.
  • Head to the Thomas & Mack center to watch the National Finals Rodeo performance and be a witness of rodeo's best competing for the world championship!

About our Special Guest: JJ Harrison  

prca rodeo clow jj harrison to host a portion of dtbac's ultimate nfr experience

JJ is not only an expert in his craft but also a passionate advocate for the cowboy way of life. He will guide the students in selecting the perfect pair of boots, ensuring they are not only stylish but also comfortable and durable.


Day 2: The Ultimate Cowgirl's Experience


We have decided to add a second day to our event this year! The aim is to showcase the rodeo side of the western industry and also highlight what it means to be a cowgirl from all perspectives. We want to convey the message that one doesn't have to be a pro rodeo cowboy to have a career in the western industry. There are various roles that you can take on and still be a part of the industry without even owning a horse. To achieve this, we have invited western fashion influencer, Marijka Hunsaker, to style a special Title One school student personally for the national finals rodeo performance.


  • Personal Styling experience to find an outfit for the rodeo performance with Western Fashion Influencer, Marijka Hunsaker!
  • Head to the Thomas & Mack center to watch the National Finals Rodeo performance and be witness of rodeo's best competing for the world championship!

About our Special Guest: Marijka Hunsaker

Marijka Hunsaker is a renowned western fashion influencer with a keen eye for style. With her expertise and passion for all things western, she has become a trusted name in the industry. Marijka has worked with top brands, and now she is bringing her talent and caring personality to the Ultimate Cowgirls Experience.


At Dare To Be A Cowboy, we believe in the power of experiences to shape lives. The Ultimate NFR Experience is not just about attending a rodeo; it's about immersing oneself in a culture, embracing the values of hard work, perseverance, and camaraderie that define the cowboy way of life.

By hosting these deserving students, we hope to inspire them to dream big and pursue their passions. We are committed to providing resources and opportunities to support first-generation cowboys and cowgirls, and the Ultimate NFR Experience is just one way we fulfill that mission.

Join us on this incredible journey into the world of rodeo and witness the transformative power of the cowboy spirit. Together, let's dare to be cowboys and cowgirls!

How Can You Help?

From November 6th to December 6th, we will be raising $5000 to create an unforgettable experience for these three students. Let's dive into the details of this incredible gift.

With your generous donations, we will be able to cover all the costs to ensure that this experience is truly unforgettable. Here's what the Ultimate NFR Experience includes:

  • NFR Rodeo Performance Tickets: The lucky recipient will have access to all the thrilling rodeo performances throughout the week.
  • Shopping Experience Credits: We will provide credits for the recipient to enjoy a shopping spree at the NFR Cowboy Christmas Gift Show, where they can find the latest cowboy gear, western fashion, and unique gifts.
  • Brand New Cowboy Hat: No cowboy or cowgirl is complete without a cowboy hat! With your donation, we will ensure the recipient has the perfect hat to wear during the NFR.
  • Unforgettable Memories: We will take care of all the little details to ensure that the recipient has an incredible time, from arranging transportation to providing VIP access and exclusive experiences.

We need your support to make this Ultimate NFR Experience a reality. By donating to our campaign, you will be contributing to an unforgettable gift for a deserving individual. Every dollar counts, and together we can reach our goal! 

Back to blog